1. Why tell when you
can show? If clients see it for themselves, the odds of making the
sale soar.
2.
Video persuades: Just watch someone watching an engaging program –
it’s hard getting their attention or pull them out of show.
Create the same
persuasive message on tape and you’ll capture your client’s imagination
too. Companies often produce video “fact sheets” and wonder why it didn’t
resonate with their customers. Create a compelling story that touches
their hearts and minds, and they will make a stronger connection with your
message. People view television and movies the same way no matter what
the program – Whether it’s “Friends” or Big Pharmacy’s “how we treat this
disease” video – a good producer engages the audience the same way – with
an honest, heartfelt story. Audiences view what they see with a feeling of
respect and belief, because after all, they saw it on TV. Persuade them
with your message on their TV.
3. Video is constant:
With video you get the exact message you want delivered every time. Your
video “salesperson” never has a bad day, never is too busy to deliver the
message and never varies from the key points that you want made. The same
with a training video. Your employees are trained exactly the same way
every time. Trained exactly the way you want them trained.
4. You are in control:
When you put your companies/association's message on video you control
what that message is and how it is presented. You decide what the public
or your clients should think about you, what message you want delivered
and when you want it delivered.
5. Video can be there
when you can’t: A videotaped message from your companies President or
a training video about a new piece of equipment can be sent to your
offices all over the country or the world. When you can’t be there in
person your video can carry your message to employees and clients.
6. Video saves travel
expenses: It’s cheaper to mail your video to multiple locations in the
country then it is to send a person there. You can even it stream it on
the web. You don’t have to pay for an airline ticket, meals and hotels
for a video’s travel.
7. Video is a
corporate image-maker: Your image, your way.
Your video can tell your story, sell your product,
shape public opinion and control what information you want released. You
decide what is said and seen in your video. You control the image You can
use the power and prestige of television to shape public opinion, in the
way that you want it shaped.
8. Video shows action:
With video your product or service can be seen in action, doing exactly
what you say it does. People want to see the action not hear about it.
