www.mediatraining1.com
Video News Releases VNRs
As news reporters and producers, we've spent years on the receiving end of Video News Releases. We know what works...and what reporters reject. We'll help you script and target your Video News Release and increase the odds stations will find it compelling "news"...and not just another corporate hand out. We will advise on the best distribution and show what works...and what doesn't grab an Assignment Editors interest.
Video News Releases VNR Video Press Kits Washington DC, Maryland, Virginia
Why us? -Experience -Affordable -Creative -Responsive
FAQ:
What Is A VNR? A VNR or Video News Release is a video that is released for any TV station or Network to use free of charge. VNR's can be used to help explain a company's new product or service or make an announcement.
Why Make A VNR? VNRs are a cost effective way to reach millions of people. They also provide a way for the audience to make a visual connection with you and your product or service.
Types of video news releases.
We deal with mainly three types of VNRs
(1) Full
(2) B-roll
(3)
Evergreen.
A Full VNR would be one that includes a produced news package, natural sound package, and additional sound bites and b-roll. A B-roll VNR would be one that included only b-roll (video about the subject). These are great to hand out to the news media at press conferences etc. The Evergreen type VNR is produced so it has a long shelf life, letting a company hand it to reporters any time they need video.
Cost? Cost will vary depending on how much videotaping is needed, how many locations the production crew must travel to, how much editing time is required, how many copies of the video need to be made and many other factors.
Will TV Stations Use
it? Yes! Stations and reporters appreciate a
company saving them time gathering video. With tighter stations
budgets, reporters often use "hand out" video-- Your VNR -- to
support other material they
gather for a story on your
industry...or your company. VNR s eliminate one more roadblock
for a reporter working under tight deadlines. Stations NEED
VNRs. Some will use them as is, some will "cherry pick" elements
that you provide and CONTROL. Its one more tool in your public
relations arsenal.
How do I Increase
The Chances my VNR Will Be Used? Timing is
everything. While it is not possible to identify when breaking
news will occur there are news cycles and times of the year when
stations will need video. We help identify those periods and
work with you to get your VNR used. Also the VNR can NOT be a
commercial in disgui
se. It must offer "news you can use."
Something of value to the viewer beyond a company promotion.
We'll help identify the message that will catch a local producer's eye and increase the odds your VNR will get used.
VNRs, Video News Releases, Video Press Release, Video Press Kit, EPK, Electronic Press Kit, Electronic Press Kit; What ever you call it we can do it.
Please click on www.VideoNewsRelease.net for more details on VNRs. Our full service Video News Release site.
Phone: 301-897-9689
E-mail: info@mediatraining1.com
Services Provided: VNRs, Video News Releases, Public Relations Videos, Corporate Video Production.