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Here are some free informative articles that we hope will make understanding
Media Training and Video Production a little easier. (Click on the blue
title to see the complete article.)
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Media Training Fact or Fiction
(Media training facts and fiction)
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TV Police shows offer
the best media training advice. “Everything you say can …and will be used
against you". When told that, most suspects simply remain silent. You
don’t have that luxury…and as a corporate executive or newsmaker you don’t
want to arrive at that media interview and just “wing it.” You don’t have
to. Expert media training will coach you in delivering clear concise
messages that newspapers and broadcast media will quote.
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Staying On Message
(Media training and staying on message)
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Staying on message is
simply a matter of “grabbing the wheel” of an interview and steering it across
the bridge. You “bridge” the interview from the question you don’t want to
answer to the answer you want to give. While you can’t tell a report what to
ask, you can control YOUR answers.
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Dress For Success (How
to dress for a successful TV appearance)
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You’d never create a product without designing an
eye-catching package. Yet many executives and first time TV guests don’t give
a second thought to what they’ll wear on television. Don’t make that mistake.
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Why Video
(How to Use video to sell your product or services)
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If your customers can't see it… You can't sell it. There
are studies that show people remember what they “see” three times longer than
what they “heard”. If you want clients to remember your product, help them
“see” how it will improve their lives…their bottom line.
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Video Production Guide
(How to make your next corporate video)
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Rome wasn’t built in a day. Corporate Videos aren’t
either. Anyone who’ve never produced a sales and marketing video often thinks:
How hard can it be? Many managers decide it’s time for a video and think – I
can do it myself – Or hire Uncle Joe who videotaped Susie’s wedding. Expensive
mistake.
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Services Provided: Media Training, Media Coaching, On Camera Media Coaching, Camera Crews, Video
Production, VNRs, Video News Releases, Public Relations Videos, Corporate Video
Production.
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